This article provides best practices for creating your messages and ensuring good delivery rates for your SMS Messaging.

Using SMS messaging responsibly and ethically is crucial to avoid account suspension or diminish your reputation. This comprehensive guide will outline best practices for SMS messaging, ensuring compliance, maintaining high delivery and response rates, and sustaining account longevity.

Benefits of Adherence:

By adhering to these best practices, you can reap numerous benefits:

  • Higher Delivery and Response Rates: Well-crafted and compliant messages are more likely to be delivered and responded to positively.

  • More Leads: Effective SMS messaging can significantly boost lead generation, resulting in more potential clients.

  • More Deals: A higher response rate leads to more qualified leads, translating into more closed deals and increased revenue.

  • Account Longevity: By following best practices and avoiding suspension, you can ensure the longevity of your SMS messaging account, fostering long-term success.

Best Practices for SMS Messaging

  1. Template Rotation: Maintain a diverse pool of at least 20 SMS templates and rotate them at least once per month to avoid triggering spam filters.

  1. Pacing Messages: Send messages at a moderate pace, aiming for one message every 2-3 seconds. Rapid-fire messaging can raise red flags and lead to account suspension.

  1. Monitor for Spam Alerts: Keep a close eye on spam alerts from your SMS service provider (Twilio), and monitor your Lead Sherpa dashboard. If you receive such an alert, investigate promptly and take appropriate action. Ignoring these alerts will jeopardize your account health.

  1. Phone Number Rotation: Consider rotating phone numbers at least once monthly to maintain messaging effectiveness and avoid being flagged as spam.

  1. Template Quality: Craft well-written, clear, and concise SMS templates that effectively convey your message without causing confusion or misunderstandings. Avoid language or content that could be flagged as spam or violate best practices.

  1. Monitor Delivery Rates: Keep track of your SMS message delivery rates. A consistently low delivery rate (below 60-70%) can indicate a low-quality list of phone numbers or that your messages are being flagged as spam. Both contribute to a higher failure rate, ultimately reflecting poorly on your Twilio account.

  1. Questions? Stop Messaging: If you have questions about what is happening or the alerts you are getting, please stop sending messages immediately and contact our support team for assistance.


By following the best practices outlined in this article, you can unlock the full potential of SMS messaging for your real estate business. With careful planning, execution, and a commitment to compliance, you can engage potential clients effectively, generate more leads, and close more deals.

Get Started Now:

Set up your compliant SMS messaging system today and start reaping the benefits of effective communication with potential clients. For detailed instructions, refer to our knowledge base article on integrating Twilio and Lead Sherpa.